What We Do
Guidelines, laws and regulations affecting promotion marketing activities are dynamic. Change, especially that from enforcement activity, is constant at both the state and federal levels. The growth of promotions on the Internet and social media (for example sweepstakes or contests requesting user generated content, mobile programs, and Facebook, Twitter, Instagram, LinkedIn, and other online platforms) has created an increased awareness of intellectual property, jurisdictional and international privacy and data collection issues. We stay abreast of the regulatory climate, enforcement practices and activities, and revisions of laws and regulations related to our area of promotion marketing law.
Sweepstakes and Instant Win Games
Giving away prizes at random to a few lucky persons is a tried and true marketing technique. However, the line between a dynamic, innovative chance promotion and an illegal lottery can become blurry.
In contests, prizes are awarded to the best performers. While this may be a simple enough proposition, issues abound for marketers interested in using skill-based promotions.
Alcohol Beverage Advertising/Promotions
Marketing beer, wine, and distilled spirits presents special challenges.
How can you get in on the action by offering promotions tied to major sports events?
Coupons, rebates, premiums – we’ve all seen these offers for almost every product under the sun.
Business-to-Business and Trade Promotions, Sales & Employee Incentive Plans, Licensing, Trademarks & Copyrights, Rights of Privacy & Publicity, Contract Negotiations and Drafting, Loyalty and Rewards Programs, Product Marketing, Distribution, Pricing, Cause-related Marketing