Facebook's amended Platform Policies for app developers regarding the use of "LIKES". Specifically, the Platform Policies now state "only incentivize a person to log into your app, like your app's Page, enter a promotion on your app's Page, or check-in at a place. Don't incentivize other actions. Effective November 5th, 2014, you may no longer incentivize people to like your app's Page."

In 2007, the Federal Trade Commission settled a complaint against adjustable bed seller Craftmatic Industries, Inc. for alleged violations of the Telemarketing Sales Rule. The action against Craftmatic was part of a broader FTC crackdown on Do-Not-Call Registry violations which resulted in six settlement agreements and $7.7 million in civil penalties.

In CBS Interactive Inc. v. National Football League Players Association, Inc. and National Football League Players Incorporated, 2009 US Dist. LEXIS 36800 (U.S.D.C., MN), the District Court relied heavily on the C.B.C. Distribution case in upholding CBS Interactive’s right to use professional football players’ names, statistics, images and biographical and other information in its fantasy game without permission or license from the NFL Players Association.